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ITC E-Choupal: Empowering Rural India #RESEARCH in the field of agriculture. e-Choupal is an initiative of Indian Tobacco Corporation (ITC) Limited (a . Indian market has inadequate physical, social and institutional infrastructure that is. ITC E-choupal: Corporate Social Responsibility in Rural India. Front Cover. Ali F. Farhoomand. Asia Case Research Centre, University of Hong Kong, ITC’s ABD, one of India’s largest agricultural exporters, has conceived e-Choupal as a ITC CSR Booklet · ITC Corporate Presentation · ITC Publications – on your email Click here to watch the video on ITC’s unique e-Choupal initiatives . The Ashoka – Changemakers ‘Health For All’ Award for the Rural Health.

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The services are customised to meet local conditions, ensure timely availability of farm inputs including credit, and provide a cluster of farmer schools for capturing indigenous knowledge.

They see the ‘e-Choupal’ as the new age cooperative for all practical purposes. How innovation really works Business Today. Register Submit to us Case writing resources Case writing scholarships How to submit your case Online case submission Why submit your case to us? Several alternative and innovative solutions – some of them expensive – are being deployed to overcome these challenges e.

Go to advanced search. All fields Reference no. Power back-up through batteries charged by Solar panels, upgrading BSNL exchanges with RNS tural, installation of VSAT equipment, Mobile Choupals, local caching of static content on website to stream in the dynamic content more efficiently, 24×7 helpdesk etc.

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You can ln your cookie settings at any time but parts of our site will not function correctly without them. ITC’s Agri Business Division, one of India’s largest exporters of agricultural commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis.


ITC holds out mall hope for villagers The Telegraph.

Tax ID No The Company received this award for its e-Choupal and social and farm forestry initiatives that are impactfully transforming lives and landscapes in rural India. Expand all Collapse all. Please find below the full details of the product you clicked a link to view. This award recognises companies who have made significant efforts to create sustainable livelihood opportunities and socixl wealth in developing countries.

ITC e-choupal on awards shortlist Business-standard. Appreciating the imperative of intermediaries in the Indian context, ‘e-Choupal’ leverages Information Technology to virtually cluster all the value chain participants, delivering the same benefits as vertical integration does in mature agricultural economies like the USA. Jump to Main Navigation. This initiative, which has covered over 64, hectares, has a multiplier impact and reaches out to around 70, farmers.

Give them empowerment first The Hindu Business Line.

The e-Choupal model has been specifically designed to tackle the challenges corpporate by the unique features of Indian agriculture, characterised by fragmented farms, weak infrastructure and the involvement of numerous intermediaries, among others.

On the anvil are plans to channelise other services related to micro-credit, health and education through the same ‘e-Choupal’ infrastructure. Ali Farhoomand ; E-chopal Banerjee. While the farmers benefit through enhanced farm productivity and higher farm gate prices, ITC benefits from the lower net cost of procurement despite offering better prices to the farmer having eliminated costs in the supply chain that do not add value.

Lintas Media arm, e-choupal join to launch Bharat Barometer blonnet.

ITC e-Choupal, Agricultural Exporters India – ITC ABD, Corporate Social Responsibility in India

Launched in June’e-Choupal’, has already become the largest initiative among all Internet-based interventions in rural India. The aggregation of the demand for farm inputs from individual farmers gives them access to high quality inputs from established and reputed manufacturers at fair prices. The Award provides impetus to sustainable development and encourages ongoing social responsibility processes within un corporate sector.


Ground reality Business Standard. Fuelling latent rural demand The Economic Times. The eChoupal experiment has the potential to transform the farm sector The Times of India.

Call of the Countryside India Today.

ITC e-Choupal: Corporate Social Responsibility in Rural India | The Case Centre

ITC plans personalised crop management services via e-Choupal 3. The problems encountered while setting up and managing these ‘e-Choupals’ are primarily of coorporate inadequacies, including power supply, telecom connectivity and bandwidth, apart from the imdia of imparting skills to the first time internet users in remote and inaccessible areas of rural India.

The Case Centre is dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. ITC plans farm demo plots Business Standard.

Chairman Y C Deveshwar speaks on the e-Choupal.

This will create another virtuous cycle propelling the economy into a higher growth trajectory. Keep up to date with email updates Pricing Shipping options Terms of business What’s available from us? Now, e-choupal goes pay-to-use Hindustan Times. As a e-chpupal marketing channel, virtually linked to the ‘mandi’ system for price discovery, ‘e-Choupal’ eliminates wasteful intermediation and multiple handling.

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The Development Gateway Award previously known as the Petersberg Prize for the trailblazing e-Choupal initiative. Grain revolution The Hindu Business Line. As India’s ‘kissan’ Company, ITC has taken care to involve farmers in the designing and management of the entire ‘e-Choupal’ initiative.

ITC to set up a shopping complex at Ujjain Business-standard.